Creating Youthquake 4.0 Through Social Media for Optimizing The Use of Mass Rapid Transportation in Urban Areas

Abstract

This paper aimed to find out way millennials could optimize the use of Mass Rapid Transportation in urban areas through social media. It was focused on a social change that could be generated by millennials. Thus, it adopted qualitative method by using survey results from other researchers work related to Mass Rapid Transportation, millennials and social media use. The survey results were analyzed to see the relationship between millennials and social media for optimizing the use Mass Rapid Transportation by urban society.  The result showed that the use of Mass Rapid Transportation could be optimized by creating Youthquake 4.0. It is a social change resulted from millennials’ action in changing people perception through social media. This could be done through the most use social media platforms, such as Facebook and Instagram.  They have features, such as, captions, pictures, and hashtags that are proven could influence people’s perceptions.